Using Social Media to Market Your Insurance Agency

February 28th, 2018

Are you using Facebook, Twitter and/or LinkedIn to market your insurance agency?

Social media is an important marketing tool for insurance agencies. Did you know that Facebook has 1.71 billion monthly active users? Facebook has become the Yellow Pages of the 21st century. Many people use Facebook to find the products and services they want, including insurance! You’ll definitely want to create and develop a presence on the world’s largest social networking site.

If you’re trying to target Millennials, Twitter can help. This social networking site has 328 million monthly active users, and many of them are under the age of 30. LinkedIn, which has a more professional feel, is another great option for insurance agents who want to develop their personal brand and increase their agency’s visibility. By posting on at least two different social channels, an agency has an opportunity to reach a wide range of potential and current customers.

Not sure what to post about? Here are some tips about the types of content that can help insurance agencies communicate with their clients and help attract new ones.